Progress in science, technology, and industry has changed human lifestyle and especially food consumption habits. For many families, especially in large urban centers, fast food consumption has become routine. To determine factors affecting the frequency of fast food consumption, this study surveyed 396 families using Poisson and negative binomial regression models. The main reasons that households consume fast food are a shortage of time and for entertainment. Policy makers could use social marketing tools to control the growing trend of fast food consumption.

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