Phenolic acids, as the predominantsecondary metabolites of Salvia plants, are largely used in pharmaceutical industries. The main aim of the study was to establish hairy root cultures of Salvia virgata Jacq. Also, the effects of methyl jasmonate (22.4 and 11.2 ppm), Ag+ ions (5 and 2.5 ppm) and yeast extract (100 and 50 ppm) were assessed on total phenol, total flavonoid, rosmarinicacid, and salvianolic acid Acontents in the hairy roots after 1, 3 and 5 days of exposure. Results showed thatAgrobacterium rhizogenes strains (A4, ATCC15834, R1000, GM1534 and C58C1) had different potential to induce hairy roots on leaf explants.The transformed roots were molecularly confirmed using rolCgene, and the highest transformation frequency (56%) was obtained by ATCC 15834 strain. Among the established hairy root lines, the highest amount of rosmarinic acid (0.45 ± 0.01 mg/g DW) and dry root biomass (2.29 ± 0.04 g) was obtained in AT3, the line which was induced by ATCC15834 strain. The maximum accumulation of total phenol (123.6 ± 0.93 mg GAE/g DW), total flavonoid (5.09 ± 0.07 mg QUE/g DW), rosmarinic acid (18.45 ± 0.8 mg/g DW) and salvianolic acid A (2.11 ± 0.04 mg/g DW) was observed in the hairy roots elicited with 22.4 ppm methyl jasmonate on day three after treatment. The results support that elicitation could be an effective procedure for the improvement of caffeic acid derivatives production in S. virgata hairy root cultures.

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