The current study aimed to present a dynamic football model in Qatar, concentrating on the role ofhosting the 2022 FIFA World Cup. It was practical in terms of purpose and qualitative in terms ofstrategy. The qualitative research method was based on grounded theory, applying the Strauss-Corbinapproach. The sample consisted of 22 football experts selected through purposeful sampling. Theseindividuals represented various roles within the Qatar Stars League during the 2021-2022 footballseason, including coaches, referees, athletes, heads and managers of football clubs, and veterans. Themain categories obtainedin this research included causal conditions, contextual conditions, andintervening conditions. Finally, the dynamic model of Qatar football was presented after determiningthe desired model, process/interactions, consequences, and relationships between the elements. Thedevelopment of new media and technology alsoprofoundly impacted football club-media relations,asclubsrecognizedtheimportanceofexternalcommunicationsandthedemandforinstantinformation. In general, media, technology, and investment play an important role in shaping thedynamicsofthefootballleagueinQatar,drivinggrowthandinfluencingorganizationalstrategies.

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