Audiovisual Translation (AVT) advocates for further access to multimedia content for individuals with special needs. Audio Description (AD) and Audio Introduction (AI) tools serve to facilitate the engagement of Blind and Partially Sighted (BPS) individuals with these contents, contributing to media accessibility. Given the emergence of AI as a phenomenon in Iran, this study delves into the perceptions and suggestions of BPS audiences regarding this supplementary tool. For this purpose, four AIs were selected. Subsequently, the data were collected through a semi-structured online focus group and interviews conducted on the “TeamTalk” platform. The gathered data were then transcribed and analysed using grounded theory. The results unveiled four interconnected categories, each with corresponding subcategories, essential for the production of AIs. The findings highlighted that AI is a beneficial tool, aiding in the comprehension, visualisation, and enhanced enjoyment of content among BPS individuals.

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