ABSTRACT Very few studies have investigated place image (PI) and place attachment (PA) from the perspective of the residents. Accordingly, this study aims to evaluate the effect of PI and PA on residents’ perceived value of tourism development (PVTD) and their support for tourism development (STD). A sample of 390 residents of Isfahan, Iran completed a survey questionnaire. Data were analysed by the structural equation model technique using Smart PLS. Results indicated that PI influenced PA, the value of tourism development and STD. It is also shown that PA affected the PVTD and support of further tourism development. The mediation role of PVTD in the relationship of both PA and PI with the STD has been confirmed. Findings from this survey can help researchers and authorities to better recognize some of the driving factors including residents’ PI, PA and PVTD that influence resident STD. Finally, implications and recommendations for the development of tourism in Isfahan city are provided.

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