Nowadays, the new enterprises are recognized as the main source of job creation, innovation and development. Therefore, identifying the factors playing key roles in the start-up of small and medium sized enterprises (SMEs) is critical. The purpose of this study is identifying a conceptual model for SMEs start-up emphasizing to sport. The methodology was qualitative. From the participants of this study, 18 scholars involved in SMEs were selected through purposive sampling. After a careful investigation of enterprise start-up models in the literature, and based on the results of experts interviews, the integrated approach was indicated as popular models were used by SMEs scholars. Then, a model was proposed in line with integration approach. Therefore, three important factors indicated in conceptual model:1. Individual; 2. Environmental; and 3. Financial factors. It should be mentioned that these factors were constitute of sub-dimensions.

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