Title : ( A New Model for the Calculation of Customer Life-time Value in Iranian Telecommunication Companies )
Authors: Reza Samizadeh , Hamidreza Koosha , Soudabeh Namdar Zangeneh , Sahar Vatankhah ,
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Abstract
In this paper, we proposed a new model to evaluate a customer's lifetime value, considering non-financial elements such as the customer’s churn probability, cooperation capability, willingness to refer, willingness to recommend, and innovation. We tested our proposed model on customer data from a mobile phone operator to evaluate the effect of each element on the customer's lifetime value. Four hundred and twenty questionnaires were distributed and 400 questionnaires were determined to be suitable for our study. We employed structural equation modeling using Smart-PLS software and we have found that the innovation, customer’s churn, willingness to refer, and cooperation elements have the strongest effect on the customer's lifetime value.
Keywords
, Customer life time value, customer innovation, cooperation potential, willingness to recommend, willingness to refer, churn
@article{paperid:1048160,
author = {Reza Samizadeh and Koosha, Hamidreza and Soudabeh Namdar Zangeneh and Sahar Vatankhah},
title = {A New Model for the Calculation of Customer Life-time Value in Iranian Telecommunication Companies},
journal = {International Journal of Management, Accounting and Economics},
year = {2015},
volume = {2},
number = {5},
month = {May},
issn = {2383-2126},
pages = {394--403},
numpages = {9},
keywords = {Customer life time value; customer innovation; cooperation potential; willingness to recommend; willingness to refer; churn},
}
%0 Journal Article
%T A New Model for the Calculation of Customer Life-time Value in Iranian Telecommunication Companies
%A Reza Samizadeh
%A Koosha, Hamidreza
%A Soudabeh Namdar Zangeneh
%A Sahar Vatankhah
%J International Journal of Management, Accounting and Economics
%@ 2383-2126
%D 2015
