For more than 2500 years, Persian Gardens had encompassed distinct archetype and intangible values manifesting the culture and identity of the Iranian society and reflecting their traditional way of seeing the nature. During the course of time, as a result of the intense change in the socio- political, and economical systems, many Iranian historical gardens have been neglected and/or destroyed, while a few still remain though their inherent values and social functions have been made impotent. This paper will set out to elaborate on the way in which the shifts in the perception and attitudes towards cultural heritage have transformed the values of Persian Gardens during the 21th century. The paper will discuss the intangible aspects of the relationships between people and historical gardens, how it affects and impacts the overall Iranian identity in the contemporary context. The inferences of this paper will substantiate the significance of conservation of both tangible and intangible values of Persian Gardens in (re)construction of the collective cultural identity of Iranian society to reinforce the national pride in 21th century Iran.

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