Tourism as the largest service industry in the world has a special role in the development of geographical regions. It would be taken the better scientific and administrative steps to access the actua l development of geographical regions when the dimensions of tourism and its related fields well known. In this between, sociological tourism and its affecting parameter is one of the most important aspects of tourism in cities which unfortunately has been neglected. In order to, current research has been used of descriptive - analytical approach and TOPSIS technique to evaluation and ranks the sociological affecting factors on urban tourism in Mashhad city. Results show that A ccording to studied and analysis it found that lack of attention to sociological factors in the city causes of crime in the region and this has led to many negative impacts on the Mashhad tourism.

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