Background/Objectives: The present study is to examine the factors influencing the villagers’ use of information and communication technology. This study has been conducted based on a traversal questionnaire. Methods/Statistical Analysis: All the rural statistical population literate employed in agriculture or livestock sector city in East Meshginshahr, through a multi-stage sampling with probability proportionate reached to the number of 172 people. To describe and analyze the data SPSS software was used. Findings: Correlation analysis revealed a positive correlation between the variable of usage rate of rural ICT services with variables of age, education, working skills with computer, number of literate people in the household, and internet skills there were a significant level of 1%. Also, between variables of land area owned by the household, the area cultivated by household, number of livestock, income from agriculture, non-agricultural income, household size, residence distance from place of access to ICT services was not observed significant correlation with variable of using ICT services. Application/Improvements: Also, the results of regression analysis indicate that the variables of internet skills rate and attitude to the use of ICT are as the most important variables of affecting the use of ICT services. Finally, according to research findings practical suggestions are presented.

Keywords