Among agricultural products, herbs are the most important export items of agriculture which have great portion in creating added value in this sector and making foreign exchange.Most of Asian countries face and struggle with enormous natural disasters such as climate change and agricultural risks that has destructive effects on production which influence famer’s livelihood but also incommode them in organizing their marketing and financial obligations in order to farm operations and investment. Iran and some agricultural oriented countries are the main objective of this study in medicinal plants marketing, concentrating on Iran and India in global market of herbs emphasizing on damask rose and its comparison with various countries. Agricultural risks are mainly production risk due to climate change, natural disasters, pest spread, disease and lack of management. Market risks are also due to price fluctuation, seasonal produce, geographical distance of productioncenter and marginal consumers.Orientation of export policies may be changed for exporting of non-oil goods including export of agricultural products to decrease dependence of Iran economy to export of petroleum and moving toward goals of resistance economy policy. Study of statistics and previous years\\\\\\\\\\\\\\\' time series information shows that export of these products has not suitable situation despite good rank of Iran in production and cultivation of herbs, although India had an acceptable and good rank same as IT and Tourism industry progress. Although recent years drought and contraband occurrence have result in fluctuation of production but expert views to chain of production to export cause increase of production and export. The most important challenges of herbs commerce and becoming undesirability of Iran position in foreign market of herbs are lack of technical knowledge in export, weakness of foreign marketing, weak support of government, high expenses of standardizing products for export, lack of cooperation between export trade unions and agencies in herb industry and their negative competition, incorrect recognition of aiming market, lack of having trade mark for many export items of herbs, political risks and decrease of bargaining power of foreign trade sector in foreign markets. Finally, four

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