Advances in Mathematical Finance and Applications, دوره (7), شماره (4), سال (2021-12) , صفحات (867-884)

عنوان : ( Applying the Entropy Method to Design an Agile Financial Marketing Capability Model for Developing the Health Tourism Industry after Covid-19 )

نویسندگان: Anoosh Omidi , علیرضا پویا , Hadi Bastam , Ali Hosseinzadeh ,
فایل: Full Text

استناددهی: BibTeX | EndNote

چکیده

Today, health tourism is a growing phenomenon, especially in developing countries, which has been greatly affected by the Covid 19 crisis. After overcoming this crisis and re-com- peting in this industry, our country also needs to develop capabilities. Take your marketing step and move towards being financially agile. Agility, or the ability to adapt quickly and in a timely manner to changing international markets at low cost and high added value, is therefore cost-effective. The present study was conducted with the exploratory mixed re- search method and the purpose of designing and validating the agile financial marketing capability model in the health tourism industry in Iran. The statistical population includes health tourism industry experts and prominent professors in the field of finance who have worked in medical centers that provide health tourism services. The research findings led to the identification of 14 main concepts that were presented in the form of a paradigm model and the central category of agile financial marketing capabilities (specialized and structural capabilities) was empirically examined with real data and confirmed.

کلمات کلیدی

, Financial Evaluation, Health Tourism, Agile Financial Marketing, Covid-19, Entropy method
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@article{paperid:1092507,
author = {Anoosh Omidi and پویا, علیرضا and Hadi Bastam and Ali Hosseinzadeh},
title = {Applying the Entropy Method to Design an Agile Financial Marketing Capability Model for Developing the Health Tourism Industry after Covid-19},
journal = {Advances in Mathematical Finance and Applications},
year = {2021},
volume = {7},
number = {4},
month = {December},
issn = {2538-5569},
pages = {867--884},
numpages = {17},
keywords = {Financial Evaluation; Health Tourism; Agile Financial Marketing; Covid-19; Entropy method},
}

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%0 Journal Article
%T Applying the Entropy Method to Design an Agile Financial Marketing Capability Model for Developing the Health Tourism Industry after Covid-19
%A Anoosh Omidi
%A پویا, علیرضا
%A Hadi Bastam
%A Ali Hosseinzadeh
%J Advances in Mathematical Finance and Applications
%@ 2538-5569
%D 2021

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