Imam Reza’s holy shrine in the Samen area in Mashhad and its impact on the urban fabric of the area has always been of interest to residents and pilgrims. In addition to being an area where people live and businesses are based, the district has continuously supported the sacred act of pilgrimage. Although mainstream sources have defined the quality of Samen’s environment mostly from a physical and psychological perspective, this neighbourhood fabric also has spiritual values. This paper aims to reconceptualise the quality of the environment by looking at the renovation process that the district has experienced to date. The research approach is qualitative, and grounded theory, including descriptive techniques, frames the methodology. The philosophical position of the study is interpretivism, and the research strategy is abductive. We collected data through libraries (documents) and survey techniques (observation and interview). The statistical population surveyed was people who are well informed about the plan and the district. We then conducted theoretical sampling through 28 semi-structured interviews. The number of interviews continued until data saturation. Using MAXQDA, we coded the interviews in three phases: open, axial, selective. The findings show that the quality of the environment is a multilayered concept and includes management, physical, economic, sociocultural and environmental dimensions, helping planners and policymakers respond to physical, psychological and spiritual spheres needs. In the case of the Samen district, decision makers must develop all aspects of the environment’s quality, including those related to the pilgrimage culture.

Keywords