Title : ( The Study of Qualitative Factors Influencing on Honey Consumers Demand: Application of Hedonic Pricing Model in Khorasan Razavi Province )
Authors: Mohammad Ghorbani , Narjes Khajeh roshanaee ,
دانلود فایل برای اعضای دانشگاهAccess to full-text not allowed by authors
Abstract
In this paper surveyed the consumers demand for qualitative factors of honey by using the Hedonic Pricing (HP) Model and a cross section data of 360 consumer in Mashhad. Results showed that the kind (without wax), packing, color (dark), scent (scented) and protraction of honey have direct effect on honey price and sweetness (much) and existence of remains (dust & so on) have negative effect on it .This study has recommended the applied research for making honey without wax, with suitable and interesting packing, dark color, scented, less and normal sweetness, much protraction and any pollution (like dust and remains).
Keywords
, Honey, qualitative factors, hedonic pricing model
@article{paperid:1009659,
author = {Ghorbani, Mohammad and Khajeh Roshanaee, Narjes},
title = {The Study of Qualitative Factors Influencing on Honey Consumers Demand: Application of Hedonic Pricing Model in Khorasan Razavi Province},
journal = {Journal of Applied Sciences},
year = {2009},
volume = {9},
number = {8},
month = {April},
issn = {1812-5654},
pages = {1597--1600},
numpages = {3},
keywords = {Honey; qualitative factors; hedonic pricing model},
}
%0 Journal Article
%T The Study of Qualitative Factors Influencing on Honey Consumers Demand: Application of Hedonic Pricing Model in Khorasan Razavi Province
%A Ghorbani, Mohammad
%A Khajeh Roshanaee, Narjes
%J Journal of Applied Sciences
%@ 1812-5654
%D 2009
