Abstract Purpose – The purpose of the paper is to propose a quantitative approach for assessing the qualitative nature of organizational vision. Design/methodology/approach – The paper uses grey systems method to rank and evaluate the vision of five top-ranked universities. Findings – It is shown in the literature that qualitative consideration of organizational vision can be quantified using a mathematical method. This method can be used as a decision-making tool where the judgments of the decision maker are not exact. Originality/value – This study expresses the qualitative nature of organizational vision into a quantified shape. It does it through a mathematical method called “grey systems theory”. Moreover, it seems that the application of grey systems theory to the business context has rarely been examined.

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