Abstract: This study aims at analyzing social causes and consequences of labeling in patients with HIV/AIDS in Mashhad in 2009. The qualitative method and case study technique (life history) were used. The patients were all HIV-infected in a behavioral health center in Mashhad. They were all selected based on the types of risky analyses. The data were gathered using deep and semi-focused interviews. The results ultimately prove that the stigma of violation of patients’ human rights and noncompliance to treatment is effective. In line with other studies inside and outside Iran, findings of this research show that stigma HIV/AIDS has both personal and public dimensions.

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