Title : ( The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations )
Authors: Fariborz Rahimnia , Jaleh Farzaneh Hassanzadeh ,
Full TextAbstract
By considering the problems that commercial saffron companies have faced in international markets, the aim of this study is to investigate the impact of website content, including informational and design dimensions, on the effectiveness of e-marketing and e-trust as mediator variables. These aspects are examined with reference to sales and marketing division managers in a sample of 100 commercial saffron corporations in the Khorasan province. The findings support the ideas that website content has an effect on e-marketing and e-trust and that e-trust plays a mediating role in the relationship between etrust and e-marketing effectiveness.
Keywords
, Website content Website informational dimension Website design dimension E, trust E, marketing effectiveness
@article{paperid:1034930,
author = {Rahimnia, Fariborz and Jaleh Farzaneh Hassanzadeh},
title = {The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations},
journal = {Information & Management},
year = {2013},
volume = {50},
number = {5},
month = {July},
issn = {0378-7206},
pages = {240--247},
numpages = {7},
keywords = {Website content
Website informational dimension
Website design dimension
E-trust
E-marketing effectiveness},
}
%0 Journal Article
%T The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations
%A Rahimnia, Fariborz
%A Jaleh Farzaneh Hassanzadeh
%J Information & Management
%@ 0378-7206
%D 2013
