The scaling behavior and fractal analysis of basil seed gum (BSG) cross-linked with sodium trimetaphosphate (STMP) have been investigated by rheological small amplitude oscillatory shear measurements. Storage modulus and critical strain (γo) of the gels exhibited power law relationships with BSG concentration. Based on the power-law exponent values, the fractal dimension (df) of gels was estimated using scaling models, revealed the weak-link regime of BSG. The df values lied well within the range of fractal dimension values (1.5–2.8) reported for protein gels. However, they slightly differed from df for diffusion-limited and reaction limited cluster-cluster aggregation processes. Stress sweep test was shown that STMP addition to BSG made a stronger gel than that of BSG lacking STMP. Mechanical spectrum of gels was also revealed that adding STMP can improve the elasticity of gels. BSG had a tan δ of >0.1, indicating paste-like weak gel, while tan δ of BSG-STMP has approached to 0.1 exhibited the character of a cross-linked network near to “true gel”. BSG-STMP was also recognized as a thermo-reversible physical gel, which gelation and thermal properties did not affect by STMP. Therefore, the scaling behavior can be applied for hydrocolloids gels to extract structural information through rheological measurements. Moreover, the rheological characteristics of BSG-STMP showed it can be used as a proper hydrogel in food and pharmaceutical applications.

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