Abstract Paying special attention to the issue of marketing of aquatics plays an important role in the prosperity and development of the industry. But this important issue is neglected in our country. This topic is discussed in order to get acquainted with marketing and the marketplace of the product. It is hope that this study would be helpful in planning, and production and consuming management of aquatics in North Khorasan Province. The purpose of this research is to identify the factors influencing the marketing mix (p4), and also market-making for farmed fish, and rating process of the effective factors from the perspective of consumers. Therefore, this study isimplemented to improve the per capita consumption of farmed fish by its market-making, using elements of the marketing mixin Bojnourd. The research method is descriptive and this is a survey research. The method of sampling is multi-stage cluster. The data collection tool is a questionnaire that its validity and reliability was confirmed by Cronbach's alpha coefficient at a high level. The number of samples was 384 households and this number was determined using Krejcie and Morgan tables. Test of nonparametric sign (Sign Test) was used to test the main research questions (influencing factors) and the Friedman test was used for ranking the effective factor and indicators (sub questions). Also, to data analysis the SPSS version 16 was used and for drawing graphs the EXCEL software was used. The results indicate that all elements of the marketing mix of product include, price, distribution and promotion, the market-making farmed fish and thereby improving the per capita consumption of this product have been effective in Bojnourd. Also, there is a meaningful differences between the effective rate of each independent variablesand the relevant indices and

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