Considering increasing growth of urbanization in Iran and physical exponential expansion of cities and deterioration of environmental, social and psychological problems, making a plan for leisure time and developing recreational – tourism spaces of urban and suburban areas become one of the social requirements. Because of Imam Reza Holy shrine, Mashhad hosting different groups of internal and external tourists during the year but up to now, no comprehensive and applicable plan had been proposed for effective presence of tourists and increasing their shelf-life in Mashhad. By improving tourism spaces and diversifying travel packages, job creation become possible in this city and its result will be economical boom. In this regards, present paper investigates tourism diversification of Mashhad and its different aspects as a supplementary package of pilgrimage considering social and economical presence of tourists. For this purpose, questionnaires were filled by 401 samples of foreign and internal tourists during 2 years (2012-2014). current condition were analyzed in a separate Fig. and mean and percentage of centrality indices were achieved by SPSS. Result of shelf-life average in Mashhad is 6 days and travel motivations are pilgrimage, recreation, visiting tourism attractions and average spending per each pilgrim is 15 dollars.

Keywords