Asia Pacific Journal of Tourism Research, Volume (4), No (6), Year (2018-7) , Pages (1-11)
Title : ( Perception of Tourism Development and Subjective Happiness Of Residents in Mashhad,Iran )
Authors: Azar Kaffashpoor , fatemeh Ghasempour , samane sadeghian , Lester W. Johnson ,Access to full-text not allowed by authors
Abstract
Tourism development affects various aspects of a populace’s life, such as environmental, social, economic and other areas. This study examines the effect of perceived tourism development on subjective happiness and quality of life among residents of Mashhad City, Iran. A sample size of 384 residents completed a survey. Data analysis was performed using WarpPLS. Results indicated that tourism development had an effect on the residents’ subjective happiness and quality of life and the effects of social and microeconomic factors on the residents’ subjective happiness and the effects of cultural, environmental, and macroeconomic factors on the resident’s quality of life.