Globalization of markets makes it more important than ever that why some consumers prefer global brands to local brands. Furthermore, global branding, in addition to its many advantages for companies, makes them capable of creating a better image for their goods and services. The purpose of this study is to investigate the effect of global brand on brand image through the variables of brand perceived quality and brand prestige. To do so, a library study was accomplished which its results revealed that there exists a direct and positive relationship between global brand and brand image. In addition, it is determined that global brand indirectly affects the bran image by mediation of brand perceived quality and brand prestige. Finally, the conceptual model is provided based on conducted investigations.

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