Investigating translation in the context of various types of media as an instrumental means of intercultural communication between and within societies is significant. Accordingly, research in the fields of audiovisual translation, media accessibility, game and software localization, and news translation have been increasingly prolific and thriving worldwide in recent decades. Lately in Iran also the realm of translation and the media has attracted considerable attention and has been the subject of numerous studies. Nevertheless, this paper argues why it is imperative for the scholars in Iran to move on from inquiries and investigations based on comparative models of research and engage in other models of empirical study, especially causal and nexus, in which beyond the linguistic dimensions, sociological and economic aspects of professional practices on the one hand, and reception, wants and needs of audiences are further explored and examined through transdisciplinary and multidisciplinary projects. In the end, it is also discussed how such research findings bear instrumental and necessary pedagogical implications and would essentially feed into the didactics of the field.

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