Purpose–The purpose of this paper is to explore the relationship between effective strategies to improve the quality and quality management of allocated resources for the successful implementation of the strategiesFor this purpose, three quality management resources (human, organizational and technological) and eight different strategies related to quality are considered. Design/methodology/approach–The paper employs the fuzzy analytic network process (FANP) to prioritize and model the interactions between eight strategies, the three types of resources (human, organizational and technological) needed for effective strategy implementation and the ability to enhance quality. Then, Goal Programming (GP) is formulated by the output of the FANP to identify the extent to which each single strategy is inhibited by a lack of (or overloaded by) resources. Findings–The first three priorities of strategies identified by the FANP include continuous management of quality system, continuous use of human knowledge and continuous approach toward target, and the order of resources is as follows: human resources, organizational resources and technological resources. The results obtained showed the largest share of human resources and its crucial role in improving the quality of the products. The contribution of organizational resources amounts to half of the contribution of human resources Originality/value–The main contribution of this paper is to employ the FANP to prioritize, whereas in prior studies in this area, priorities were conducted as definitive, and uncertainty in the opinion of experts was not considered. In this paper, the FANP–GP combined method is used

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