So far, the concept of demarketing has been considered to reduce consumption and as a solution to combat the consumption of goods and services that can harm the individual and then society in the long run, but in today\\\'s approach, people around the world suffer from crises such as the Corona virus epidemic. They look at this concept much higher than the context of this concept which is social marketing. The purpose of this study is to present a new approach to the concept in the old paradigm of marketing. where the statistical community and market interveners and the community of governments and organizations will not resort to all kinds of power. Rather, because of the subject of the crisis, which is the \\\"life of humanity\\\". They are people that by changing the approach of business owners and voluntarily stopping the activities of their companies in times of crisis, epidemics such as the Corona pandemic, prevent a crisis at the cost of overcoming personal interests. To help people survive in times of crisis and in crisis areas. In this approach, mixed marketing positioning is not done according to the customer and the target market, but this positioning is done according to the time range and geographical location. The results will show that for the crisis-affected target market, a distinct marketing mix is defined, which will be the same as securely packaged products with mail distribution and pricing with promotions and advertising through local social networks.

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