Kybernetes, Volume (51), No (3), Year (2021-5) , Pages (1062-1088)

Title : ( Hybrid ensemble learning approaches to customer churn prediction )

Authors: Sara Tavassoli , Hamidreza Koosha ,

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Abstract

Purpose – Customer churn prediction is one of the most well-known approaches to manage and improve customer retention. Machine learning techniques, especially classification algorithms, are very popular tools to predict the churners. In this paper, three ensemble classifiers are proposed based on bagging and boosting for customer churn prediction. Design/methodology/approach – In this paper, three ensemble classifiers are proposed based on bagging and boosting for customer churn prediction. The first classifier, which is called boosted bagging, uses boosting for each bagging sample. In this approach, before concluding the final results in a bagging algorithm, the authors try to improve the prediction by applying a boosting algorithm for each bootstrap sample. The second proposed ensemble classifier, which is called bagged bagging, combines bagging with itself. In the other words, the authors apply bagging for each sample of bagging algorithm. Finally, the third approach uses bagging of neural network with learning based on a genetic algorithm. Findings – To examine the performance of all proposed ensemble classifiers, they are applied to two datasets. Numerical simulations illustrate that the proposed hybrid approaches outperform the simple bagging and boosting algorithms as well as base classifiers. Especially, bagged bagging provides high accuracy and precision results. Originality/value – In this paper, three novel ensemble classifiers are proposed based on bagging and boosting for customer churn prediction. Not only the proposed approaches can be applied for customer churn prediction but also can be used for any other binary classification algorithms.

Keywords

, Customer churn prediction, Bagging, Boosting, Bootstrap sampling, Ensemble classifier, Artificial neural networks
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@article{paperid:1085110,
author = {Sara Tavassoli and Koosha, Hamidreza},
title = {Hybrid ensemble learning approaches to customer churn prediction},
journal = {Kybernetes},
year = {2021},
volume = {51},
number = {3},
month = {May},
issn = {0368-492X},
pages = {1062--1088},
numpages = {26},
keywords = {Customer churn prediction; Bagging; Boosting; Bootstrap sampling; Ensemble classifier; Artificial neural networks},
}

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%0 Journal Article
%T Hybrid ensemble learning approaches to customer churn prediction
%A Sara Tavassoli
%A Koosha, Hamidreza
%J Kybernetes
%@ 0368-492X
%D 2021

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