This study examines the effective factors on the fans and spectators attendance in the Iranian Handball Premier League. Given the lack of a comprehensive study that considers multiple aspects of the fans and spectators attendance in the Iranian Handball Premier League, application of a modeling approach showed the best efficiency. Upon a review of existing authoritative scientific documents, a model of the fans and spectators attendance was development. To assess the validity of the conceptual model of research, a questionnaire was designed and distributed among league stakeholders. The findings showed that the conceptual model of research is well-matched with the data obtained from the field of research, so the validity of the model was confirmed. League scheduling, satisfaction, motivation, and engage had a positive and significant effect on the fans and spectators attendance in the Iranian Handball Premier League. The Model of the fans and spectators attendance in Iranian Handball Premier League is not by any means a final or definitive depiction. We do not think any model in this field could ultimately be final.

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