Title : ( the role of social media marketing activities on the intention of customers to buy sports goods through brand equity( case study: Majid brand) )
Authors: vahid saatchian , mehdi esfahani , Mohammad Keshtidar ,
Full TextAbstract
@inproceedings{paperid:1087734,
author = {وحید ساعتچیان and مهدی اصفهانی and Keshtidar, Mohammad},
title = {the role of social media marketing activities on the intention of customers to buy sports goods through brand equity( case study: Majid brand)},
booktitle = {international conference on Applied Exercise and sport science ( ICAESS)},
year = {2021},
location = {مشهد, IRAN},
keywords = {social media marketing activities - intention of customers to buy sports goods},
}
%0 Conference Proceedings
%T the role of social media marketing activities on the intention of customers to buy sports goods through brand equity( case study: Majid brand)
%A وحید ساعتچیان
%A مهدی اصفهانی
%A Keshtidar, Mohammad
%J international conference on Applied Exercise and sport science ( ICAESS)
%D 2021
