Abstract Purpose: The aim of this study is to investigate the relationship between web credibility evaluation and socio-demographic variables. Design: A sample of 380 students from Ferdowsi University of Mashhad was selected using stratified sampling methods. Data were collected through a questionnaire encompassing socio-demographic information and Choi items. The collected data were analyzed using Spearman and Kruskal-Wallis non-parametric tests, guided by the data\\\\\\\\\\\\\\\'s characteristics (type and distribution). Findings: The findings revealed a significant association between interest, experience, and academic level in determining web credibility assessments. Conversely, expertise, income, gender, and age were not found to be influential factors. Originality: This is the first attempt to determine the impact of socio-demographic variables on web credibility assessment. Practical implication: The finding suggests that individuals from diverse age, gender, and income groups could benefit from acquiring knowledge pertaining to web credibility and engaging in workshops related to this domain. Additionally, those with lower levels of experience, education, and interest may derive greater value from participating in web credibility evaluation workshops. Keywords: Web credibility evaluation, online trustworthiness, information literacy, information seeking, online retrieval

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