1th conference on System Approach in Iran , 2011-12-27

Title : ( Designing A Knoeledge Based System For Marketing Strategy: A DEA Approach )

Authors: Tooran Asefi , Alireza Davoodi , Alireza Pooya ,

Citation: BibTeX | EndNote

The purpose of this paper is to better understand the selection of a distribution channels strategy for organization in multiple channels environments. Successful strategy implementation is based on effective evaluation tool. To effectively implement strategy process, this work proposes an integrated frame work for identify selecting distribution channels and knowledge-based system approach using Data envelopment analysis (DEA). This decision support system converts numerical data in to information that can be used to establish strategy in multiple channels environments. Accordingly, this study can usefully be implemented in identifying channel choice in financial service. This system offers a very fast way to establish the marketing strategy based on the consumer behavior in multiple channels environments.

Keywords

, Data envelopment analysis, knowledge-based system, Performance evaluation, marketing
برای دانلود از شناسه و رمز عبور پرتال پویا استفاده کنید.

@inproceedings{paperid:1025897,
author = {Tooran Asefi and Alireza Davoodi and Pooya, Alireza},
title = {Designing A Knoeledge Based System For Marketing Strategy: A DEA Approach},
booktitle = {1th conference on System Approach in Iran},
year = {2011},
location = {Shiraz, IRAN},
keywords = {Data envelopment analysis; knowledge-based system; Performance evaluation; marketing strategy.},
}

[Download]

%0 Conference Proceedings
%T Designing A Knoeledge Based System For Marketing Strategy: A DEA Approach
%A Tooran Asefi
%A Alireza Davoodi
%A Pooya, Alireza
%J 1th conference on System Approach in Iran
%D 2011

[Download]