Iranian Journal of Management Studies, Volume (9), No (1), Year (2016-1) , Pages (43-61)

Title : ( Developه ی Developing a framework for studying and evaluating the kinds of psychological contracts inthe context of relationship marketing )

Authors: Alireza Rajabipoor Meybodi , Saeed Mortazavi , Azar Kaffashpoor , Mohammad Lagzian ,

Citation: BibTeX | EndNote

Today's, belief about criteria and conditions of interactions with the organization to promote customer relationships somehow tied to organizational performance and final goals is of high importance. In the literature on organizational behavior, this belief is defined as ‘psychological contract’. The aim of this composite research is identification and discovery of the contents of psychological contracts within ‘relationship marketing’ between customers and banks. In the first part, qualitative research with a phenomenological approach used to study customers’ experiences about psychological contracts. The output of this phase was an assessment of psychological contracts within relationship marketing in the form of a questionnaire. After the questionnaires were collected, the data were 'factor analysis'done by Lisrel. The results show a fundamental understanding of the types of psychological contracts in the context of a relationship between a bank, and its customers are marketing. Marketing policies with regard to the terms extracted from a variety of psychological contracts in the study provide local and innovative solutions.

Keywords

, Psychological Contracts, Relationship Marketing, Relational Contracts, Transactional Contracts, Communal
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@article{paperid:1047384,
author = {Rajabipoor Meybodi, Alireza and Mortazavi, Saeed and Kaffashpoor, Azar and Lagzian, Mohammad},
title = {Developه ی Developing a framework for studying and evaluating the kinds of psychological contracts inthe context of relationship marketing},
journal = {Iranian Journal of Management Studies},
year = {2016},
volume = {9},
number = {1},
month = {January},
issn = {2008-7055},
pages = {43--61},
numpages = {18},
keywords = {Psychological Contracts; Relationship Marketing; Relational Contracts; Transactional Contracts; Communal Contracts.},
}

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%0 Journal Article
%T Developه ی Developing a framework for studying and evaluating the kinds of psychological contracts inthe context of relationship marketing
%A Rajabipoor Meybodi, Alireza
%A Mortazavi, Saeed
%A Kaffashpoor, Azar
%A Lagzian, Mohammad
%J Iranian Journal of Management Studies
%@ 2008-7055
%D 2016

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