Title : ( An investigation into promotional methods of public library services and resources: users’ perspective )
Authors: mohammad reza nooshi , Masoumeh Tajafari , Mohsen Nowkarizi ,
Full TextAbstract
This study aimed to determine the effect of library promotional methods on clients' use of library services and resources using a checklist and a researcher-made questionnaire. The target population was the clients of Central Library of Astan Quds Razavi, one of the greatest ancient public libraries in Iran and the Islamic world. It was found that the methods of traditional advertising and electronic direct marketing have a greater effect on using library services.
Keywords
Marketing; Promotion; Public library; Central Library of Astan Quds Razavi; Iran
@article{paperid:1065708,
author = {Nooshi, Mohammad Reza and Tajafari, Masoumeh and Nowkarizi, Mohsen},
title = {An investigation into promotional methods of public library services and resources: users’ perspective},
journal = {Annals of Library and Information Studies},
year = {2017},
volume = {64},
number = {4},
month = {December},
issn = {0972-5423},
pages = {268--275},
numpages = {7},
keywords = {Marketing; Promotion; Public library; Central Library of Astan Quds Razavi; Iran},
}
%0 Journal Article
%T An investigation into promotional methods of public library services and resources: users’ perspective
%A Nooshi, Mohammad Reza
%A Tajafari, Masoumeh
%A Nowkarizi, Mohsen
%J Annals of Library and Information Studies
%@ 0972-5423
%D 2017
