Design phase in product development has a great impact on production cost. 3D-Printing, also known as rapid prototyping, is an emerging technology and has gained significant attention in high-tech industries in the past couple of years. It\\\'s a powerful tool that offers some opportunities in the design phase of products. While many research have already been carried out to figure out what this technology will bring in the product development process, little has been done on its impact on profitability as an economic indicator of sustainability through systems thinking approach. Therefore, this paper employed qualitative system dynamics methodology to identify effects of rapid prototyping utilization on profitability through multiple feedback loops. This research provides insights into the generic benefits and challenges of 3D-implementation into the industrial system.

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