Abstract The burgeoning global population fuels a rising demand for food, necessitating careful examination of the food supply chain and its operations. This surge in demand intensifies global competition within the food industry, driven by heightened consumer awareness. In Iran, the food and beverage industries have consistently strived to address these critical concerns and foster an environment for improvement. Despite facing numerous challenges, the industry has demonstrated resilience and achieved a degree of development. However, a scientific assessment of the industry’s competitiveness requires a rigorous analysis utilizing established methodologies. This research employs Porter’s Diamond Model to evaluate the competitive landscape of Iran’s food and beverage industries. Data for this study were collected through a questionnaire in 2022. The findings reveal that while competitiveness within the food and beverage industry appears to be generally favorable regarding basic factors, approximately 43% of the factors investigated exhibit weaknesses. This suggests a potential risk of losing competitive ground, particularly if the industry fails to cultivate an environment characterized by “appropriate strategy, structure, and competition.” Moreover, more effective measures are crucial to enhance support from related industries. The role of government intervention and the impact of unforeseen events must also be considered for further industry improvement.

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