The purpose of this research was to examine the relevance of emotioncy in Persian dubbing preference. Emotioncy deals with sense-induced emotions which can change individuals’ interpretation. Approximately two hundred Iranian native speakers of Persian were asked to participate in the study and complete two instruments after viewing five pairs of dubbed segmented into Persian. After the originally-designed instruments, emotioncy and dubbing lexical preference scales, were confirmed for their construct validity using Rasch analyses, structural equation modeling (SEM) was employed to examine the relationship between emotioncy and dubbing lexical preference on the part of the participating dubbing audience. The analyses revealed that the viewers would find a dubbed foreign audiovisual text which contains higher emotioncy lexical items more preferable. This quantitative study recommends supplementary qualitative studies as well as the replication of this design in other language combinations and other modalities of audiovisual translation to complete and guide the findings of this research.

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