Abstract This research was conducted with the aim of relationship between brand perception dimension with branding's top clubs of basketball and handball iran to considering the role of mediator fans commitment. This is an applied research study and the nature of the research is descriptive-correlation which data was collected through fieldwork. A researcher-made questionnaire was used to collect data. The validity of the questionnaire was determined by the professors and experts and the reliability of the questionnaire was obtained by using Cronbach's alpha (0.81), CR coefficient (0.81) and AVE (0.54). Sample size was determined based on the logical volume of the sample needed in the structural equation modeling method and at least 305 people. Finally, 400 questionnaires were distributed randomly among teams fans of Petroshimi Bandar Imam (basketball) and Bita sabzevar& sepahan esfahan(handball) and 310 questionnaires were evaluated and analyzed. Kolmogorov Smirnov tests and structural equation analysis were used to analyze the data. The results of data analysis of this research indicated positive effects of integrated marketing communications (IMC) on brand identity and brand personality, brand identity and brand personality on fan commitment, and fan commitment on branding Iranian basketball&handball teams.

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